Kids don’t have the same attention span they used to, and parents often look for something to keep them entertained. Many times, that means the exhausted, last-resort decision to hand over the tablet or phone. Would they prefer less screens? Yes, but is the fight worth it?

Highlights wants to meet parents where they need it most: a restaurant. We'll place a dinner-long version of the magazine, right in front of their face, the moment they sit down. With more fun than a normal place mat, Highlights will serve as analog video shorts, giving kids plenty of active brain time, without all the brain rot.